Understand the Groundswell

This category contains 3 posts

Social Retail – the future of retail customer service…

Let’s hope 2010 will bring a new recovery in UK economy, a new Government, a much more personal way of doing business…

Happy new year
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What does Andreas S. Weigend have in common with Jimmy White?

Imagine a retailer that uses both their Philip Green instinct as a retailer and has access to all the social data . That my friends will be a real revolution.
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Understanding the Groundswell Offline and Online

I’ve just read a fantastic book ‘groundswell’ . I recommend it as it has some great case studies on how retailers are trying to develop strategies to connect with their customers and also create communities. There are not enough case studies of UK companies so I’ll try and sniff out some and upload them on … Continue reading »

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