Social retail is not just about being online – it is much bigger than that.. it is about how you as a retail business manage your conversations with your customers AND how you empower them to talk to eachother about you too. Please visit http://www.socialretail.co.uk to find us and start a conversation. please take a … Continue reading
I live in the post social media world.. what does this mean? The social media revolution has already happened in our personal lives and is rapidly influencing our business lives. During my training courses, I show people how I use social media to raise awareness of my business and encourage people to buy my products … Continue reading
itunes is almost 10 years old!! what will happen in the next 10 years? Continue reading
Social retail is a retail conversation – it’s not rocket science and yet so many retailers forget the basics of retailing – serve your customers with what they need .. Continue reading
Let’s hope 2010 will bring a new recovery in UK economy, a new Government, a much more personal way of doing business…
Happy new year
For those about to rock …. you need to buy a musical instrument!!!…and I know where you buy one!!
I’m working on a recycling a very old retail concept exclusively on twitter… this could be music to shopkeepers ears. Continue reading
Imagine a retailer that uses both their Philip Green instinct as a retailer and has access to all the social data . That my friends will be a real revolution.
it’s all about people and relationship – not about the technology Continue reading
..then what she said next took me by surprise… ‘oh that stuff’ , she said, ‘I’ve been told I need to start blogging and doing all that but I just don’t have the time. ‘
…..Every business needs revenue to survive, I know as a ran a company for a while that didn’t manage to achieve this and it went into administration. Cash is king as will all know, but it comes from sales, sales come from conversations with either existing customers or potential customers.
So how can retailers increase their sales in these tough times?
The mathematical answer is either sell more to your existing customers or find new customers to sell to or both?
What I would like you to consider for a moment is what more can you do to encourage your staff to talk to customers more often……? Continue reading