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Why Retailers need a Local Strategy..

Why Retailers need a Local Strategy..

Typically UK retailers view ‘local’ activity as something without much glamour or appeal. It brings to mind the free local ‘rag’ (if it still exists at all) low quality leaflets stuffed through our letterboxes and sponsored floral roundabouts. Not unsurprisingly, local is seen as just too ‘narrowcast’ with a small audience reach, delivering low impacts … Continue reading

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